Project Pooranya
Owing to innumerable challenges faced around
logistics of fabric waste, globally, an estimated 92
million tonnes of textiles waste is produced each
year, out of which 70% ends up in landfills and the
rest is incinerated, thus paving the way to more
polluting mayhem. With the aim of rebirthing doomed
fabrics, began the journey of Project Pooranya. We
procure the necessary raw materials required for
production from garment exporters in Chennai and
donations from HappieSouls - an NGO we are partners
with. Our catalog ranges extensively from doormats,
pillow covers, and coasters to bags, pouches, and
masks, with our best-selling products being hair
accessories like scrunchies and headbands. Although
the outbreak of the pandemic was a
never-before-experienced catastrophe, it was not
successful in bringing down our mission. We worked
with double the spirit and collaborated with
Yein Udaan to
supply ration and other essentials to 200 families
living in the slums. In the month of April 2020, we
joined hands with the Greater Chennai Corporation,
to make masks. 400 masks were made and each mask was
sold at ₹ 20 under an endeavor called Naqaab,
generating employment to our workforce amidst a
country-wide lockdown.
In the month of May, Pooranya organized a
workshop to teach basic but very essential fabric
101s that included button stitching, embroidery, and
transformation of their old clothes to masks,
potlis, etc. It was conducted as a 2 - day virtual
workshop - “Drab To Fab”, sponsored by
Dwij,
which awarded coupons to every participant and
prizes to winners. The workshop was attended and
loved by over 200 participants. We also aim to make
our workforce more financially independent by
increasing the wages almost twice as much as it is
right now. These stops are mere way pavers to fabric
rebirthing and scrap upcycling - the glorious
destinations of Pooranya.
